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Good evening, Mello.

Here's how your accounts are doing.

This period saw a mixed performance across the portfolio, with overall reach down by 36% and engagements down by 45%. While @thestudiochicago and @modernskindermatology achieved impressive growth, @hteao, @mello_social, and @dermcollectivenorthshore experienced significant declines.

Last 7 days · Apr 7 – Apr 14 · portfolio-v1 · gemini-2.5-flash · s8e1fd

4 of 5 accounts have AI reports this week.

@dermcollectivenorthshore is leading with +87% reach growth. @thestudiochicago could use some attention (-74% reach).

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#AccountFollowersViewsReachInteractionsStatus
1
DE

@dermcollectivenorthshore

Derm Collective North Shore

1.6K+9
5.4K57%
2.1K87%
96220%
1h ago
2
HT

@hteao

This week, our content achieved significant growth in visibility, with Reach, Views, and Total Interactions all increasing substantially. While overall engagement rate saw a slight dip, specific viral content drove impressive performance.

123K+494
640K20%
298K8%
5.4K43%
1h ago
3
ME

@mello_social

This week, our content drove a strong 26% increase in total interactions and a 6% rise in views, indicating better content resonance with our audience. However, follower growth slowed significantly, suggesting a need to re-evaluate our acquisition strategy.

504+49
2.4K41%
1.3K15%
11211%
1h ago
4
MO

@modernskindermatology

This week saw a notable decrease in overall reach and views, but our engagement rate improved significantly, indicating that the content that did reach our audience resonated more deeply. Educational and solution-oriented Reels continue to drive the most interactions, showcasing a clear preference from our community.

1.5K-1
7.5K17%
4.0K1%
11961%
1h ago
5
TH

@thestudiochicago

This week saw a notable decline in overall engagement and reach, with total interactions dropping significantly compared to the prior week. While one Reel performed moderately well, other posts struggled, indicating a need to re-evaluate our content strategy and mix.

14K+48
10K70%
3.3K74%
16277%
1h ago
5 accounts
DE

@dermcollectivenorthshore

Followers

1.6K+9

Views

5.4K57%

Reach

2.1K87%

Interactions

96220%
HT

@hteao

This week, our content achieved significant growth in visibility, with Reach, Views, and Total Interactions all increasing substantially. While overall engagement rate saw a slight dip, specific viral content drove impressive performance.

Followers

123K+494

Views

640K20%

Reach

298K8%

Interactions

5.4K43%
ME

@mello_social

This week, our content drove a strong 26% increase in total interactions and a 6% rise in views, indicating better content resonance with our audience. However, follower growth slowed significantly, suggesting a need to re-evaluate our acquisition strategy.

Followers

504+49

Views

2.4K41%

Reach

1.3K15%

Interactions

11211%
MO

@modernskindermatology

This week saw a notable decrease in overall reach and views, but our engagement rate improved significantly, indicating that the content that did reach our audience resonated more deeply. Educational and solution-oriented Reels continue to drive the most interactions, showcasing a clear preference from our community.

Followers

1.5K-1

Views

7.5K17%

Reach

4.0K1%

Interactions

11961%
TH

@thestudiochicago

This week saw a notable decline in overall engagement and reach, with total interactions dropping significantly compared to the prior week. While one Reel performed moderately well, other posts struggled, indicating a need to re-evaluate our content strategy and mix.

Followers

14K+48

Views

10K70%

Reach

3.3K74%

Interactions

16277%